THINK CYCLIST Campaign
Let's look out for each other on the road. A recent poll for the Department for Transport's THINK! campaign has found that 25% of UK adults are noticing more cyclists on the road after our cycling summer of success.
A new THINK! campaign: 'THINK CYCLIST', calls on drivers and cyclists to stay safe this autumn by looking out for each other - and reminds us that drivers and cyclists have more in common than is often realised. With 80% of cyclists holding a driving licence, and 1 in 5 drivers cycling at least once a month, they're often the same people.
The THINK CYCLIST poll has also showed that cyclists and drivers agree on how to stay safe on the road by:
• Looking twice for each other when turning or at junctions came out top for both as the precaution that would avoid the most collisions (41% of regular cyclists, and 35% of regular car drivers).
• Both also agree on how to make things better, with 67% of cyclists and 59% of drivers saying that giving each other space on the road was in their top three ways of making cyclists and drivers more visible to road users.
THINK CYCLIST is calling on drivers and cyclists to:
• Look out for each other, especially when turning
• Signal intentions so that the other road user can react
• Give cyclists space and remember that cyclists are advised to ride well clear of the kerb to be visible and avoid collisions
To find out more about THINK!, go to direct.gov.uk/think. Alternatively, if you are interested in learning more about the various cycle initiatives offered by Reading Borough Council, including Bikeability and adult cycle training, please send an email to cycling@reading.gov.uk.
The following resourses are available to help supporters promote the THINK CYCLIST campaign:
THINK CYCLIST Poster in Landscape
THINK CYCLIST Stakeholder Toolkit
THINK CYCLIST Email Banner
THINK CYCLIST Supporters Badge 1
THINK CYCLIST Supporters Badge 2
External Links
THINK CYCLIST - Let's Look Out For Each Other For information on the Department for Transport's THINK CYCLIST Campaign